The exhibition spotlights Saul Steinberg's emblematic creations. With an emphasis on accessibility, the design fuses Steinberg's rich legacy with interactive features, ensuring that a diverse audience connects deeply with his art within the contemporary context of the SCAD Museum of Art, thereby elevating visitor interest and participation.

Inspired by Steinberg's blend of simplicity and depth, the theme "Doodles with Depth: The Two Worlds of Saul Steinberg" was conceived. This holistic design approach not only captures his artistic evolution across exhibition elements but also extends to consistent visual signage, promotional exhibition posters, and themed swags for visitors. The custom typography and color scheme, resonating with Steinberg's unique style, amplify the cohesive experience, ensuring enhanced engagement and effective promotion