Futura X Apollo 11
Category
Production, Campaign
Software
Photoshop, Illustrator, InDesign, Figma
Components
Package, Book, Bookmark, Blueprint
Futura X Apollo11 seamlessly blends Apollo 11's space-age narrative with the geometric elegance of the Futura font. With the mantra "Show, Tell, Inform, Delight", this campaign underscores Futura 11's significant contribution to Apollo's mission and the core of modern design. The ultimate aim is to enrapture viewers through striking visuals, emphasizing both the font's appeal and its key presence in NASA's endeavors.
Merging aerospace and typography, a campaign was crafted that intertwines aerospace blueprint aesthetics with the unique features of the Futura font. Inspired by space exploration elements, the design boasts perfect binding to resonate with academic undertones and textured paper for tactile richness. Accentuations include an Apollo 11 Lunar Plaque-inspired bookmark and Saturn V blueprints, with packaging reminiscent of astronaut Mylar material, reinforcing the space-centric theme.